About us
While True is a Cleantech startup operating in the Green Economy, focused on developing proprietary technologies for the chemical recycling of polyester. As a Circular economy startup, we support industrial operators with licenses, technical assistance, and scalable, sustainable plant solutions. Our mission is to transform waste into high-value raw materials — a true waste-to-value approach that drives innovation in sustainable investments and green investment opportunities.
Vision
We aim to reduce the use of fossil-based raw materials and avoid landfilling and incineration by recovering textile waste and hard-to-recycle packaging, transforming them into regenerated PET with quality comparable to virgin material.
Sustainability
For While True, sustainability is a technical target rooted in real impact, not just ethics. The PETER process minimizes fossil resource use and enables the recovery of mixed and contaminated waste, aligning with the principles of circular economy companies and responsible green investment opportunities.
Innovation
Designed for adaptability, PETER can process heterogeneous, unselected waste without costly pretreatment. This flexibility meets the needs of modern sustainable investments, allowing our circular economy startup to provide accessible, efficient solutions for a greener industry.
Flexibility
Designed for adaptability, PETER can process heterogeneous, unselected waste without costly pretreatment. This flexibility meets the needs of modern sustainable investments, allowing our circular economy startup to provide accessible, efficient solutions for a greener industry.
+80M
Tons
of fossil raw materials
used every year to produce polyester. An unsustainable model we aim to revolutionize through PETER.12M
Tons
of PET from packaging
actually recycled each year. A small fraction compared to plastic’s circular potential — but recycling the rest requires new technologies like ours.<1%
Recycled
textile waste
PETER was created to dramatically raise this number.20000
Tons
year
The minimum amount of waste that one of our recycling plants can transform into new polyester.Find out how PETER can fit your needs